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HSN LAUNCHES MULTIPLATFORM HOLIDAY CAMPAIGN, "MORE AMAZING GIFTS, ONE AMAZING DESTINATION”

-- “AMAZING GIFT GIVEAWAY” $150,000 INSTANT WIN GAME AND SWEEPSTAKES –

-- Star-Studded Lineup includes Mary J. Blige, Kate Walsh, Queen Latifah, Vern Yip and 

Jenny McCarthy –

ST. PETERSBURG, FLORIDA (October 20, 2011) – Multichannel retailer HSN kicked off the holiday shopping season with its multiplatform campaign “More Amazing Gifts, One Amazing Destination.”  The comprehensive 360 degree marketing campaign will include a one-of-a-kind, interactive scavenger hunt helping customers discover the season’s most unique, exciting gifts– all presented by today’s hottest designers, celebrities and trusted experts. 

HSN’s star-studded holiday line-up includes new fall fashions from Mariah Carey, IMAN, Naeem Khan, Queen Latifah and Twiggy; home solutions and décor from Nate Berkus, Joy Mangano, Jenny McCarthy, and Vern Yip; and beauty from Mary J. Blige, Jennifer Flavin-Stallone and Kate Walsh, as well as many more great gift ideas from HSN favorites. 

Running until December 20, customers are invited to play HSN’s “Amazing Gift Giveaway $150,000 Instant Win Game and Sweepstakes”, sponsored by Kraft Foods. Residing in the HSN Arcade, this weekly game will cross all of HSN’s platforms – TV, online, mobile and social.

Players can receive promotional offers ranging from 10-15% off; $20 gift cards, free shipping/handling and special Kraft Foods holiday offers. Starting October 28, winners will be announced live on-air each week during HSN’s Gift Friday shows and will have a chance to win all the amazing gifts featured during the 4 PM (EST) hour.

Additionally, weekly online video “super challenges” will guide players as they hunt for clues to earn their chance to earn additional entries into the grand prize sweepstakes. 

To help shoppers find the perfect gift for everyone on their list The Holiday Gift Store, found on HSN.com, provides customers with gift options that fit any budget – gifts under $25, gifts under $50, gifts under $100 and gifts of luxury. 

Part of the company's overall "HSN Cares" philanthropic campaign, HSN has once again kicked off its 2011 holiday shopping season with the return of its heART HSN 2011 Designer Ornament Collection, a compilation of beautiful, limited-edition designer ornaments, personally designed by 40 HSN partners.  Available exclusively on HSN and HSN.com, 100% of the profits - no less than 30% of the purchase price of each ornament - will be donated to St. Jude Children's Research Hospital®. Additionally, launching November 1, HSN will partner with St. Jude this holiday season for its annual Thanks and Giving® campaign to support their lifesaving work of finding cures for children battling cancer and other deadly diseases.

Check in for new and exciting updates throughout the holiday season – anytime, anywhere - on HSN, HSN.com and HSN mobile.

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